Fashion is something that evolves all the time and that changes every six months depending on the seasons, spring and summer, and autumn and winter. There is a real research work made by teams of designers before a set of cloth are out for the season relooking. These series are designed eight month in advance at least, and there is real propaganda before it is even made. There is a real ongoing hunt for hints. Then for the second step which consist of regrouping all the information, there is more development made on the trend book.

After all this, we enter the conception phase. There will be talks between the designers and makers for the choice of ideas and themes to be chosen. After agreement on these essential points for the style and trends, creation begins. All this seems simple but in fact it isn't because you have to choice clothes and ideas, and make it all in a harmony with prints, embroidery, and accessories. Then it will be shown in groups star people that are in the trend book.

Related Topics on the french guide : mode